It was inevitable. The indefinable, yet almost tangible buzz of excitement that has for weeks held cyberspace in a grip of nervous anticipation: it all makes sense now. For yesterday evening, to tumultuous public acclaim, the Zoonomian Science Centre opened its doors to residents of Second Life.

Zoonomian Science Centre in SL
O.K. – if my brother hadn’t monopolised model railway construction when we were kids, maybe I’d have gotten this sort of thing out of my system earlier. But all the same, putting this creation together has been a lot of fun and there is a serious side to it all.

A visitor explores the Conference Floor on opening night
Virtual worlds have been with us for a while, as has their use for promoting interaction in science and technology; and indeed, for science communication.
There are many real world businesses, universities, museums, and even embassies represented in Second Life; most of which you can just turn up to and walk right in. I particularly like NASA’a site, despite their copy restrictions preventing my placing the Saturn V launch vehicle as sentinel to the ZSC. The NASA site is part of what is probably the major nexus for science and technology in Second Life: the SciLands Virtual Continent. The Nature Publishing Group and Macmillan Publishing also have a substantial SL presence at the Elucian Islands – Second Nature – which hosts events such as the recent Virtual Conference on Climate Change and CO2 Storage, held in association with my own Imperial College.
Second Life is the best known virtual world, but there are dozens of others – some, like OpenSim, snapping at its heels.

Entrance lobby (I'm most comfortable constructing as a meerkat)
I’ve previously discussed Second Life here, in the context of societies with boundless resource; and most recently here, when I first bought land and installed a giant gibbon on it. (If anybody is missing the gibbon, don’t worry, she and others are likely to return with a vengeance.) In the former post, I referred to owner Linden’s claim that 70,000 thousand residents were ‘in-world’ at any one time; I’ve seen between 45,000 and 75,000, so that seems realistic.

Entrance lobby and conference level
So, much more importantly – what am I going to do with this space?
As a conventional museum with exhibits, there are no limits - save those dictated by the bounds of copyright and creative ingenuity; but mainly cost – of time and money. Media: such as web pages, music, and movies, can be streamed into the Centre via two media panels. The default is set to this blog, with which you can interact from within SL.
There is also the potential for groups to meet up at the centre to share media materials, films, podcasts etc, and to hold mini-conferences to which a broader public might be invited.

Conference Level
And I guess this brings us to the big difference bewteen a straight web page interaction and an interaction in Second Life. SL and its ilk are spaces where people who are geographically far apart in the real world can meet to share content and have discussions. You might say you could do that sitting at your PC? But then of course that’s exactly where you would be. The claim is that a virtual world gives you more degrees of freedom for expression. For sure, if during an SL discussion at the conference table, a guest gets up and orders a drink from the bar (did I not mention the bar?), then spends the rest of the meeting pacing around, that would send a certain kind of message.
If you want to visit the Zoonomian Science Centre, you will need to register for free at Second Life and get yourself a name. Then come to this location in the Haddath Region. Haddath has ‘mature’ status – so adults only please. The Centre is normally open to all, but just come back later if not; it just means I’m working on the place and don’t want to jump out of my skin when someone walks up behind me and starts chatting.
Of course, the main pupose of the Zoonomian Science Centre has been as a learning exercise for me; Second Nature can relax after all. That said: “from small acorns……”
Oh yes – if you are reading this at the Centre…..Welcome ! Enjoy!
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Since the mid 1980s, I've worked in university and industrial research, as a manager and editor in technology and environment for an international industry association, and held senior business development, strategy, and procurement posts in industry. I hold a PhD in chemical engineering from Birmingham University, an MBA from Warwick University Business School, and an MSc in Science Communication from Imperial College. In 2008, I left industry to focus full-time on my passion for science and technology, and to share that enthusiasm with others as a freelance science communicator. I live in London with my wife Erin.
Contact me at timjones(at)communicatescience.com or through the tab above.