Tag Archives: WWF

Earth Hour – Consciousness Raised? (a bit?)

Well that’s the World Wildlife Fund’s ‘Earth Hour’ over and done with for another year.

earth-hour
(Artwork - Gareth)

At least that’s the cynic’s (realists?) view of this annual attempt to get the world’s lights switched off for an hour, on a rolling cycle from 8.30 – 9.30 pm, across the globe.   It’s just happened in the UK.

I’ve heard the arguments for and against what some see as a ‘stunt’.   I support it all the same.

Whatever else the organisers intended, events like this raise consciousness in those they touch – even if that excludes the worst offenders.

Against that is the view that one-off gestures make people feel good at the time, but that real benefit is lost in ‘business as usual’ during the year.  I’ve not seen any statistics, so won’t comment; maybe the WWF have done the research?

But I can’t get excited about criticism that people might actually use more power during the ‘lights out’ hour.   On balance, I hope there’s a reduction, but don’t see it as a huge deal if not.   I feel guiltier when I’m using power.

Events like Earth Hour raise consciousness; an essential ingredient in any discussion on global warming, religion, famine, conservation, or any number of contentious science-related issues.    The Earth Hour critics are right that you can’t force people to act, but you can nudge them in the right direction.   This is a preparing of the ground, warming people up gently so they don’t melt when faced with the full real cost of energy.   And rather than giving the impression that turning out lights will save the planet, Earth Hour might just spur some to follow up on the detail of the broader picture.

Next year maybe we need the ‘leave the X5 in the garage for a month stunt’, or the ‘cancel one of the two long-haul hols. stunt’?   A sustainable planet will require fundamental life-style changes –  to paraphrase Sir David King (again, sorry) at this year’s Darwin Day lecture: things won’t really sort themselves out until girls stop fancying blokes in Ferraris…… (go figure).

I did hugely exciting stuff in my dark hour.  First, I checked out the appartment building and found the lighting pattern pretty much as I remember it from any other Saturday night (no control – my not being scientific, sad, or both, enough to photograph the place over the two previous weeks).   Then to the supermarket with my re-useable plastic bag (by now I’m visibly radiating good-citizenship with my raised consciousness before me), arriving home 20 minutes early and requiring the PC be prematurely re-activated as a light source.

In that 20 minutes, I did the back-of-fag-packet calculation that a billion people (the WWF target) turning off a 100W  bulb = 100,000 MW or 200 power-stations at 500MW  or 100 at 1000MW.   My personal saving was much less than 100W, at  22W  for the 2 x 11W  fluorescent lamps we run in the lounge which, as a fraction of the power used by the 300W  TV  and 150W PC  found in most homes, supports the critics numerical case.   But if you think that’s what it’s about,  you’re missing the point.

Anyhow, off to phone my other half who’s in the USA at the mo’ – need to get those double Earth Hour Brownie Points.