Tag Archives: perception

Colorful Dining

This piece from last Saturday’s New York Times on food colorings and the influence of color on taste perception takes me back to a Wellcome Trust exhibition I visited in 20031

'Chromatic Diet' by Sophie Calle. At Treat Yourself exhibition, Wellcome/Science Museum 2003 (Photo: Tim Jones)
‘Chromatic Diet’ by Sophie Calle, at Treat Yourself exhibition, Wellcome/Science Museum 2003 (Photo: Tim Jones)

Hosted by the London Science Museum, the Treat Yourself exhibition included an artwork, ‘Chromatic Diet’, by French artist Sophie Calle, that reproduced the colour-based diet followed by a character in Calle’s book Double Game 2.

As I haven’t read it, the appeal of eating a different monochromatic dish each day of the week is beyond me.  But Psychologists have for years studied the effect of colour on taste perception, exposing diners to the likes of green french fries, blue steak, and black spaghetti, sometimes under distorting lighting conditions.

And as the NYT piece underlines, for manufacturers of processed foods, colour is a powerful marketing tool.

Yet without any higher scientific motive, I like the idea of inflicting the chromatic diet (or something similar) on an unsuspecting dinner party, just to see what would happen.

O.k., probably lose some friends; but at least it’s mainly natural ingredients and looks quite doable. And having chickened out in 2003, I’m thinking in the age of Heston Blumenthal this might be the moment.  Let me know what happens if you get there before me.

Here are the ingredients list for the dishes in the picture2:

Orange: Purée of carrots, Boiled prawns, Cantaloupe melon, Orange juice

Red: Tomatoes, Steak tartare, Roasted red peppers, Lalande de Pomerol, domaine de Viand, 1990, Pomegranite

White: Flounder, Potatoes, Fromage blanc, Rice, Milk

Green: Cucumber, Broccoli, Spinach, Green basil pasta, Grapes and kiwi fruit, Mint cordial

Yellow: Afghan omelette, Potato salad, Banana, mango ice cream, Pschitt fizzy lemon drink

Pink: Ham, Taramasalata, Strawberry ice cream, Rosé wine from Provence

 

References

(1) Review of Treat Yourself at a-n Magazine

(2)New York Times book review of Double Game

Appearances Can Be Deceptive

I keep running into this demonstration of how strange our brains can be, so thought I’d have a go myself.

Have a look at the inverted face below.  Upside down, but still pretty cute eh?

Cute
Cute

Now look at the next picture where she’s turned the right way round – yuk!

But it’s exactly the same picture just inverted.  Our brains somehow pick out the individual elements of the face and reconstruct them as we normally expect to see them – I guess?   Personally, I can’t see a glum person in the top picture without turning my head to a degree – I’ve just discovered – not so good for my neck.

Not so cute.  Well, not so happy anyhow.
Not so cute. Well, not so happy anyhow.

This simple example was made by cutting, rotating, and pasting the mouth of the girl in the painting.

I saw something like this a couple of years back at the Exploratorium Science Centre in San Francisco.    The most recent demonstration I’ve seen was at the Weird Science event here in London earlier this month, where Richard Wiseman had us all in hysterics with a doctored picture of Margaret Thatcher.  That was doubly strange, as: (a) he’d turned the eyes round as well (which is the correct thing to do, but my painting struggles because of the hair) and, (b) rotated the image slowly, which revealed there is a certain point where the brain clicks over to seeing the ‘new’ image – the gestalt switch moment.

The Exploratorium exhibition also included so-called hybrid images of faces that change expression depending on how near or far you stand from them.  The effect still works very well on a computer screen, but you need to stand a long way back.

Not entirely sure how the brain processes compare for the two types of phenomena, but I find the ‘switch’ is more gradual with the hybrid images.   In deference to copyright I’ll not share the snaps I took, but you can find something very similar at the ‘Hybrid Images’ website owned by Dr.Aude Olivia, Dept. of Brain and Cognitive Sciences at MIT.

See Sophie smile and scowl and smile and scowl and smile
See Sophie smile and scowl and smile and scowl and smile